Magazine


Bullet For My Valentine


22/12/2006

THE last year was one in which rock music (that's proper, hardrock music) took on all manner of strange and exotic permutations.

Heavy rock was suddenly being called Emo, but isn't Emo just goth? And what's the difference between new goth music and old goth music? Even the mainstream press were getting a slice of the action, the likes of the Daily Mail giddily devoting coverage to articles like ``How to spot an Emo'' and ``Is your child a depressed Emo?''

When it comes to serious rock music in 2006, nothing is very straightforward.

Which is why you have to applaud what Bullet For My Valentine are attempting. Hailing from Bridgend, South Wales, the rock quartet have always made clear their intentions to ``write rock songs in the way they used to be written''.

Citing their influences as Iron Maiden and Metallica, there's no sense of posturing or smug irony to what Bullet For My Valentine do (à la The Darkness), just an adoration of old-school metal and a firm desire to make your ears bleed. Hence why their debut album The Poison (that title alone bleeds old-school rock) was such a blast of adrenalised, fresh rock air. Unlike many of their Emo counterparts,the band substitute any ``woe is me'' angst for killer hooks, colossal choruses and un-ironic guitar fireworks.

The band's headline slot on next month's Visible Noise tour at the Apollo should underline the fact that Bullet For My Valentine are here to stay long after 2006's great big rock/Emo/goth sensationalism has died down.

DAVID SUE


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