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League nets new TV deal
7/11/2007
THE Football League has secured new broadcasting agreements with Sky Sports and BBC Sport, worth a total of £264m, to run for three seasons from 2009/10.
The new agreements will see Sky Sports continue their coverage of Coca-Cola Football League, Carling Cup and Johnstone’s Paint Trophy matches.
Also, for the first time in recent memory, live Coca-Cola Championship and Carling Cup matches - including the Carling Cup final - will be shown on BBC terrestrial television.
The new agreements, which represent a 135 per cent increase on The League’s existing broadcasting arrangements, are worth £88m per season to Football League clubs and encompass terrestrial and pay television, broadband internet, video-on-demand and mobile services.
In announcing the new agreement, Football League Chairman Lord Mawhinney said: "We are delighted to be continuing our strong partnership with Sky Sports, and are excited by the prospect of working closely with the BBC.
"I am grateful to them both for their recognition of the value that The Football League brings to the football marketplace.
"£88m a year, coupled with unparalleled coverage on Sky and the BBC, will provide a fantastic boost to Football League clubs and their supporters."
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